Help! I Can’t Reach My Target Audience!
October 25, 2011
How does one find its target audience? With social media, it’s easy. With Facebook you can find groups, on Twitter you can find trends by region, and on YouTube you can figure out which videos are going viral. And that, my friends, does not even take into account “Top 10 Searches” on popular search engines or the most downloaded songs on iTunes.
Here are five resources that could help you locate your target audience:
- Twitter- Use those #hashtags to track categories and Trending Topics. You can monitor worldwide trending topics, or narrow your scope to your local metropolitan area. Click on a relevant category or topic, and check out who is tweeting about it. This a hands on way to not only locate your target audience, but also meet them. Want to attract your audience? Try a including hashtags in your Tweets that grab the attention of your target. There are a number of sites that track the popularity of hashtags, and organize the topics by overall category. Check out these sites:
- Facebook- Groups, groups, and more groups. They’re everywhere on Facebook. There are groups for sports teams, parenting, non-profit organizations and special interests, and many other topics. Try search a topic on Facebook and see which groups appear, and join one that seems relevant to you. This is a great way to network on the more person environment of Facebook. Once you’ve joined a group, why not start your own?
- Google, Yahoo, and Bing- Major search engines always have their Top 10 searches available. Google shares their top 20 searches on Google Trends and Yahoo! displays their top ten on their home page. You can see what the world is talking about in an instant, and just like on Twitter, you can narrow your search by region. With this, your able to key-in on the interests of your target audience.
- Event Marketing- Concerts, seminars, conferences: there are so many events that attract people that you target. Search music festivals in your metropolitan area to get an idea of the crowd they attract and the type of vendors make impressions at these events. Keep up with local universities to sit in on prominent speakers and the interests of Y Gen’s and Millennials. Lastly, there are industry conferences across the country. Industry publications and even your competitors can lead you to important industry conferences which are the root of successful networking, which builds your clout in the eyes of your target audience.
- Web 2.0- All of these topics are components of Web 2.0. Websites, social networks, and music hubs are sources of rich information about the people that you must get to know. The Web enormous, yet with a little bit of guided searching, you can find exactly what you need.
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