June 6, 2011
Did you know? “Of the 200,000,000 blogs, 54% post content/tweet daily” according to Socialnomics. Having a blog for your business is about cultivating an online community for your readers, customers, and potential customers. Check out these 6 fantastic ways and tips on how blogging can optimize your brand’s online influence.
1. Build your brand’s exposure. Having your own company blog is a fantastic way to build credibility and exposure for your brand. It’s important to create a url for your blog, for example http://blog.easyemerge.com. By including inbound links that direct to a credible source is another great tool to build your exposure according to socialmediaexaminer.com. The tools will help aid in seo (search engine optimization) efforts by linking back to your blog.
2. Establish yourself as an expert in your field. Readers are intrigued by expert content. This may take time, so don’t be discouraged. Keep up your hard work.
3. Engage your readers with outstanding content. You want to get them involved, and keep your content fresh and interesting. Ask yourself if you would find it useful. Listen to the readers in your blog community are saying, and respond with blog posts that address those topics. It’s important to vary your posts with multiple topics, and create blog titles that catch their attention.
4. Use catchy subject titles. Get your readers attention from the moment they glance at the title of your blog post. Posing questions or listing tips are great examples.
5. Set time aside for your blog. Your company blog is important and allocating time to do so. Socialmediaexaminer.com suggests that you take 30 minutes per day to focus on your blog.
6. Organize your blog schedule with a calendar. Plan ahead by outlining your next blog post. This will you on track, and take the stress away. Having a guest blogger or multiple bloggers in your company is also helpful when creating content.
We are excited to announce our new social media integration within the eMerge™ interface! You can NOW post directly to your tumblr, WordPress, Posterous, and Blogger all within your eMerge™ account. Looking to boost your brand’s influence? Our team is here to help with your marketing efforts.
Read more information about our new features in “Blogging Functionality within eMerge” .
eMerge™ offers a comprehensive interactive marketing solution in one convenient interface. Deliver a consistent message through all major online marketing channels - email marketing, social media marketing, mobile marketing and landing page marketing – and understand what’s happening with real-time results.