Surveys & Forms: What’s the Difference?
January 19, 2012
Surveys and forms can do wonders for your business. They help to collect data directly from the source to improve the products and services of your company. Getting customer feedback takes the guess-work out of optimizing your product to a target audience. Check out the differences between surveys and forms and begin to implement them into your organization to gain valuable information.
Surveys
Surveys may be defined as determination of the exact form, boundaries, position, or extent of a customer’s satisfaction with a product or service based upon aided recall. In laymen’s terms, surveys ask questions that directly correlate to a feature of a product or service and gain a customer’s opinion with either a rating or an open response.
Take advantage of surveys by consumers about their experiences with features they are currently using or get feedback about future endeavors and what they would like to see. Consumer feedback is a great way to retain current customers as working to gain new ones could be up to five times more expensive as keeping a current one.
Forms
Forms are online documents that any online user may enter personal information into. Gain contact information to pursue leads, convert them into clients, and work to retain them with the previously defined forms. Forms are also a great addition to any landing page, which may be used to promote contests or redirect readers from your blog. Forms allow organizations to attain valuable feedback as well by gaining important demographic information including the industry or interests of your potential clients.
Surveys and forms are great for SEO, or search engine optimization. Landing pages that include these data-gathers create one more page for search engines to crawl, or search for relevant information on a keyword. This integration could improve your organic rankings on Google, Bing, Yahoo!, or any other popular search and give your organization the competitive edge of a top spot on popular search engines.
The benefits involved with surveys and forms are endless. To begin seeing the benefits, create one today!
For the latest in interactive marketing and social media visit easyeMerge.com today!
